5 Ways to Cultivate Focus in Your Art

5 Ways to Cultivate Focus in Your Art

Most serious Artists and Collectors agree that focus is important for an artist’s body of work. Focus provides continuity from one painting to the next, and allows the work to hang together when presented en masse. But how does one go about creating a focus in their work? And for collectors, how does one amass a collection that works together? Here are a few ways to cultivate or create focus.

1. Focus on Subject Matter

Probably the most common way that collectors create focus is to concentrate on collecting a particular type of work. Some are drawn to landscape, while others prefer abstract or figurative paintings. Similarly, artists often gravitate toward particular subject matter.

My own work has always focused on narrative, despite the genre. The earliest still life paintings incorporated objects precious to me that told a story. The “Haunting Aunties” figurative paintings also tried to convey a sense of storytelling about family history and bonds. My current abstract work is also based upon narratives surrounding my rural upbringing and connection to the farm where I was raised. Because I know what my main interest is, I can delve into sub-plots and explore different stories in an in-depth way.

2. Focus on Design Elements

One thing I try to convey in my workshops is that each artist may be drawn to different means of expression. Some artists prefer to emphasize color, while others may be more interested in using line. Collectors may also have some of the same predilections. One patron may prefer to collect work that is bright and colorful, while another may prefer black & white photographs or drawings, yet another person may be drawn over and over to primitive pattern work or sculpture.

I have a strong bias toward using color. Warm and cool contrasts have always captivated me, and my eye is always drawn to new color combinations. I’m currently focusing on using subtle color contrasts wherever I can.

3. Focus on Style

Even if an artist decides that they will focus on the landscape, for instance, various works may not be cohesive in a body of work because of different styles. For instance, a single realistic black and white landscape would stand out from a group of colorful abstracted landscapes. If an artist is true to their own vision and pursues a style that fits their temperament, the work is more likely to be cohesive. By committing to working in a specific style, the artist’s work will gain focus. Collectors often prefer to purchase work in a certain style as well.

Currently, my focus in on an abstracted, almost non-objective style. Within the spectrum of abstraction, I tend to fall toward the very abstract, even though much of my work originates in a very real subject.

4. Focus on Medium

Many collectors prefer to collect the majority of their work in one medium, such as watercolor or oil or sculpture. Artists, too, can often be known for their work in one medium.

Personally, I have enjoyed exploring watercolor, gouache, collage, drawing, acrylic, encaustic, cold wax and oil. Although my work spans many mediums, my application of the various types of paint or pigments often makes it difficult for viewers to tell what the medium is. This is because my brush-work, palette and shapes are fairly consistent between mediums.

5. Focus on a Series

Many artists make work in a series, each individual piece relating to the broad idea and yet differing from its companion pieces in varying degrees. The individual pieces may focus on different facets of the idea or different conditions. The artist Claude Monet is an artist who worked on different series during his career. His most famous may be the Water Lilies – a series of work inspired by the lily pond in his garden. He also painted a series of work exploring different light conditions on haystacks and on Rouen Cathedral.

For me, painting work in a series give me an opportunity to experiment with color and to explore different facets of the broader idea of my farm upbringing. My earlier series the “Haunting Aunties” explored the influence women, especially women in the family, have on each others’ lives.

An example of focus in a series

Here is a peek at how working in a series helps me to refine my ideas. Below are three paintings, all of the same subject. These paintings all began in my workshop in Springfield – The ABC’s of Abstraction. They became increasingly abstract as I worked on them. I began with the idea of painting my dad’s shoe and pant leg from memory. He used to keep cigarette butts in the cuff of his jeans to avoid fire danger in the summer. This idea is a potent memory of my dad.

I began with the image on the left. It focused on the leg of Dad’s Levis, and you can see the white cigarette butts in the cuff shape near the bottom. The second image shown is actually the third painting of this subject. In this painting I decided to focus more on the shoe, even though the cuff and cigarettes are still there. I also emphasized line more in this image. The third painting is titled Effigy. An effigy is a symbol of a person, often used as a monument and sometimes the ‘butt’ of angry demonstration. I thought the title fit the almost iconic representation of this symbol for my dad. I feel this image still has echoes of the previous images, but I like the abstraction – how the paint is beautiful on its own without the subject matter.

How have you found focus in your work or your art collecting? Click below to leave me a comment or share with a friend.

"Damn Cigarettes" ©Ruth Armitage, 2017, 22x15" Watermedia on Paper

“Damn Cigarettes” ©Ruth Armitage, 2017, 22×15″ Watermedia on Paper

“Dad’s Shoe” ©Ruth Armitage, 2017, 30×22″ Watermedia on Paper

 

"Effigy" ©Ruth Armitage, 2017, 30"x22" watercolor on paper

“Effigy” ©Ruth Armitage, 2017,  30″x22″ watercolor on paper

“Abstract literally means to draw from or separate. In this sense every artist is abstract… a realistic or non-objective approach makes no difference. The result is what counts.” (Richard Diebenkorn)

Patience and Fulfillment for Artists

Patience and Fulfillment for Artists

I love this quote by Mary Oliver about patience and fulfillment, shared by one of my students in last week’s ABC’s of Abstraction workshop. I think adult learners often forget the years of practice that art-making entails.

“The hour of fulfillment is buried in years of patience.

It is what I was born for –

to look, to listen –

to lose myself

inside this soft world –

to instruct myself

over and over…”

~Mary Oliver

The quote seems particularly appropriate for my students, because I was attempting to help them find their own way, their own aesthetic and their most comfortable way of working. Exploring outside of their comfort zone took patience and commitment. The reward was the fulfillment of finding new ways to express themselves!

The group was varied in their experience with working abstractly, but I think there was something new for everyone in the approach. I was particularly pleased to see how abstract many of them became after just a few short days.

Finally, I was also very happy that none of these artists tried to emulate my work, or each others’ work. Each artist’s work stands alone: as individual as they are.

Student work and comments:

Nancy

“Thank you for sharing a deeper introspective process for creating our work. You are a fabulous, knowledgeable teacher.”

Barbara

“What a joy it has been to be with you these past few days; to have you open up new doors for me. Thank you for being so giving.”

Sarah “So glad to have shared this experience with you. The impact will be long lasting.”

Nancy

“Thank you for a great class. I’m ready to continue to forge ahead.”

Donna

“Thank you for your generosity in teaching us and guiding us into greater freedom and possibility in our work. A wonderful class and a joy.”

Krista

“Thank you so much for the space you created in our workshop – specific, yet expressive – focused, yet light hearted. I have gained so much in just a few days!”

Catt “Thanks for helping me move out of my comfort zone and try something new!”

Dani

“Thanks so much – you’ve opened so many doors for me!”

Tom, taking a bow! “Thank you for revealing all I didn’t know about abstract painting. My fear level has decreased and my creativity is surging!”

I worked on something a bit different in my demonstration paintings. This is still in process, but let me know what you think – leave a comment!

"Dad's Shoe" ©Ruth Armitage, 30x22" watermedia on paper

“Dad’s Shoe” ©Ruth Armitage, 30×22″ watermedia on paper

I Dream of Art Supplies

I Dream of Art Supplies

Art supplies are magic. They can make even the most unimaginative artist want to pull up the nearest easel and start creating. Like the smell of a new box of crayons at the beginning of the school year, new art supplies really stir my soul. If I’m in an artistic slump, visiting an art store or a trade show gets my creative juices flowing.

At our convention for the Watercolor Society of Oregon we had a fabulous trade show this month. I was able to learn from representatives for Winsor & Newton, Daniel Smith, DaVinci, Strathmore and many more. I tried new colors, learned about old ones, and sampled brushes and papers to my heart’s content.

I even brought home some new things to try!

There was only a slight danger that I would fall in love with something totally new, and switch the course of my artwork forever. After all, the supplies only get you started on your art journey. What keeps you coming back for more is the content or essence, the meaning in the art.

Art Supplies Aren’t the Only Answer

Read more about this subject: Don’t Dilute Your Aesthetic Urge. I enjoy demonstrating my techniques in watercolor, acrylic, oil and mixed media. But, what really gets me excited in teaching is to see students take risks of expression. These brave souls challenge themselves to make a statement that is truly personal. They often find a way to express themselves that is unique and new. That is the ultimate goal of working with new materials.

I’ll be sharing my process for painting with Oil & Cold Wax medium this Saturday at Art Extravaganza!  Read all about it in this earlier post. The event is another opportunity to learn about materials, experiment, and network with other artists.

Six Reasons to Stop By:

  • Product Demonstrations
  • Lectures
  • Workshops
  • Door Prizes
  • Pop-Up Store by Merri Artist
  • Panel Discussion by CERF

I hope you’ll find yourself dreaming of new creations and Art Supplies after this fun event. Bring a friend and Join me!

Can’t make it, but want to learn more?

Think about joining one of my upcoming classes: Click here for a full listing. Here’s another fun post from the archives about taking art classes. Or Sign up for my email list to read about other opportunities.

 

Art Inquiries: Fraud vs. Friend

Art Inquiries: Fraud vs. Friend

Art Inquiries To Take Seriously

Art Inquiries that Pass Muster have many of these qualities:

  1. Proficient grammar and natural writing style in the initial email
  2. The email mentions a specific work
  3. The writer follows up upon learning my studio sales policies and shipping policies
  4. Signature and email relate to each other – for example Jane Doe’s email might be jdoe@example.com
  5. The writer includes a phone number
  6. When I look up the writer in a google search, the information I find matches what they mentioned in the email

How do you tell whether that email you’ve received from your website is for real? I’ve been fortunate enough to sell a few pieces of artwork via my website. Of course more than my fair share of fraudulent or scam emails come my way too.

Recently I sold a painting to a law firm in California via an Art Consultant who contacted me through my website. Here are some photos that Art Consultant Phillip Mehas shared of the piece installed at Haynes and Boone, LLC.

Ruth Armitage work in situ

Doesn’t this contemporary art complement the lobby?

Another view of the lobby and its new artwork

It pays to be cautious when dealing with unknown parties on the internet. Even though I felt pretty sure this inquiry was not a fraud, I didn’t ship the work until after the payment had cleared my bank. I handled the shipping myself and worked with the buyer to make sure it would be reasonably priced.

In this case, the consultant found my work by searching the website of the California Watercolor Association. I am a Signature Member of that group, and they link to my website. The client was searching for a watercolor, but fell in love with this work instead. It is gratifying to know that my work is making this office shine!

Check out this article by Agora Gallery on recognizing fraud or scams. While we don’t want to alienate a potential buyer, artists must always protect themselves from online scammers. Usually when I make my policies known, scammers realize that they can’t work with me and I never hear from them again.

My Basic Internet Sales Policy:

  • Unless I know the buyer, I require payment by Paypal or a similar service. I do accept business of personal checks, but only for the actual amount of the sale, and I don’t ship until the check has cleared.
  • I give a separate quote for shipping based on actual delivery address, or deliver if it is a local sale.
  • If possible I try to speak to the buyer on the phone.
  • My tone is prompt and firm, but polite.
  • The buyer is encouraged to ask questions and I try my best to make sure everything is clear, from shipping to returns.
Pour it On! WFWS42 and WSO

Pour it On! WFWS42 and WSO

WFWS42 and WSO’s 52nd Annual Spring Exhibition

The Jordan Schnitzer Museum of Art hosts “Pour It On! Watercolors from the West.” This exhibition features work from the Western Federation of Watercolor Societies and the Watercolor Society of Oregon.

On view from April 8 to June 19, 2017, “Pour It On!” is three shows combined into one. 

Work on view explores the range of water-based media, including acrylic, casein, collage, gouache, tempera, and translucent and opaque watercolors. Here is a link to one of the paintings I’ll have in the show.

The exhibition will open with a free, public reception on Friday, April 7, from 6 to 8 p.m. I hope to see you there! Invite a friend and share this post on your favorite social media. On Sunday, April 9, at 2 p.m., McGuire will lead a tour of the exhibition. 

“Rust” ©Jeannie McGuire

This project has occupied my time for the last five years or so.  I’m thrilled to see it coming together in such a fantastic way. Each year, a different regional member society hosts the Western Federation of Watercolor Society’s annual juried exhibition. This is the first time that the Watercolor Society of Oregon will serve as the host and we are excited to help bring this show to life.

About the Jordan Schnitzer Museum of Art

We are grateful to the Jordan Schnitzer Museum of Art for its support of the exhibition. The University of Oregon’s Jordan Schnitzer Museum of Art is a premier Pacific Northwest museum for exhibitions and collections of historic and contemporary art based in a major university setting. The mission of the museum is to enhance the University of Oregon’s academic mission and to further the appreciation and enjoyment of the visual arts for the general public.  The JSMA features significant collections galleries devoted to art from China, Japan, Korea, the Americas, and elsewhere as well as changing special exhibition galleries.  Additionally, the JSMA is one of seven museums in Oregon accredited by the American Alliance of Museums.

Location

The Jordan Schnitzer Museum of Art is located on the University of Oregon campus at 1430 Johnson Lane. Museum hours are 11 a.m. to 8 p.m. Wednesdays, and 11 a.m. to 5 p.m. Thursdays through Sundays. Admission is $5 for adults and $3 for senior citizens. Free admission is given to ages 18 and under, JSMA members, college students with ID, and University of Oregon faculty, staff and students. For information, contact the JSMA, 541-346-3027.

Watercolor Society of Oregon

To top it all off, WSO also sponsors their bi-annual Watercolor Convention in Eugene, April 7 – 9, including watercolor workshops, lectures, paint-outs and more. Ms. McGuire leads a 5 day workshop March 27th – 31st. Finally, more information is available on the WSO website: www.watercolorsocietyoforegon.com or on the WFWS website: www.wfws.org.

Art Extravaganza 2017 Sponsored by Clackamas Art Alliance

Art Extravaganza 2017 Sponsored by Clackamas Art Alliance

If you’ve never experienced Art Extravaganza, you’re in for a treat! Sponsored by the Clackamas Art Alliance, this vendor trade show is an opportunity for artists, educators, students and all art enthusiasts to test, try and buy new and favorite art supplies and tools.

You’ll enjoy:

  • Product Demonstrations
  • Artist Demonstrations and Lectures
  • Panel Discussion by CERF+
  • Workshops
  • Door Prizes
  • Networking Opportunities
  • Pop-Up Art Materials Store by Merri Artist

Some of the many exhibitors:

  • Alvin
  • Arches
  • Faber Castell
  • Gamblin Artists Colors
  • Mel’s Frame Shop
  • ReClaim It!
  • Strathmore Artist Papers
  • Winsor & Newton
  • Yasutomo

It’s free to attend, and the mini-workshops are very reasonable. Also, I’ll be giving a lecture and demo of my process using Oil & Cold Wax Medium on Panel from 10:30 – 12:30. Tuition is $10 and space is limited.

If you’ve been thinking about taking my workshop in June at Oregon Society of Artists, this would be a great preview of the class.

You can get tickets and pre-register for the free trade show by clicking below. The first 50 people to pre-register will be entered in a drawing for a reproduction of Susan Kuznitsky’s pastel painting, beautifully framed by Mel’s Frame Shop. Register Here

Here are some of the other artists who will be sharing demonstrations:

  • Shelly Caldwell – Mixed Media Assemblage
  • Renè Eisenbart – Watermedia Painting
  • Sheila Ford Richmond – Block Prints, Fabric Paints
  • Karen Hadley – Mixed Media, Acrylic, Collage
  • Susan Kuznitsky – Pastels
  • Cindy Lommasson – Chinese Brush Painting
  • Sarah Sedwick – Artgraf
  • Amanda Sweet – Watercolor

Finally, check out the event page for a full list of vendor exhibitors, classes and demonstrations.  I hope to see you there! And just in case you think winter will never end here in Western Oregon, I’ll leave you with nature’s own Art Extravaganza, directly from my soggy garden – Happy Spring!

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